Justin Hartfield

I came to these ideas through an unlikely path.

In 2008, I co-founded Weedmaps—a platform that would become the leading cannabis technology company, helping millions of patients find safe, legal access to medicine. I built a billion-dollar business in an industry that existed in the gray zone between legal and illegal, between accepted and taboo.

Building at that edge taught me something: the most valuable opportunities exist where others are afraid to go. The edge of legality. The edge of social acceptance. The edge of what's possible.

But the real education came later, when I met Dr. Bob.

His teachings reframed everything I'd experienced. The cannabis industry wasn't just about a plant—it was about the endocannabinoid system, the master regulator of human homeostasis. My success wasn't just luck—it was the result of operating far from equilibrium, in that creative space where new patterns emerge.

Now I'm applying these principles to everything—business, health, technology, consciousness, and the future of humanity.

The same thermodynamic principles that govern life govern everything complex—markets, ecosystems, societies, and yes, artificial intelligence. Understanding these patterns gives you an edge in a world that's changing faster than most people can comprehend.