SEO

That's a good question, and honestly, it's not about which one is inherently "better." It's about what works, and what works right now in 2026 is a blend, but with a heavy lean towards systems that can adapt and scale. Editorial content, the traditional, high-quality, human-written stuff, is still crucial for building authority and trust. You need that deep, nuanced content for your core topics, the stuff that establishes you as an expert. That's your foundation. But pSEO, or programmatic SEO, that's where you get the scale. It's about building systems that can generate thousands, even millions, of pages that target specific long-tail keywords. Think about what we did with Weedmaps; we built a directory, a system, that could adapt to a rapidly changing market. You can't do that with purely manual editorial. The real win comes from using pSEO to capture the long tail and then strategically layering high-quality editorial on top of the most important, highest-converting programmatic pages. It's about building a machine that can generate traffic, and then using your best human talent to convert that traffic. It's not about one winning over the other; it's about how you integrate them to create a system that's constantly flowing forward, adapting to what the search engines and users actually want. What do you think? Are you seeing more success with one over the other in your own work?